Earlier this year, when the iPad2 was released, my wife told me that she was going to upgrade from her first generation iPad. Her actions stood in stark contrast to just a few years ago, in the pre-iPhone world, when I had tried convincing her several times to make the switch to a smartphone. She wouldn't budge. Suddenly, she's become an early adopter, influenced by Apple products. The unexpected transformation of my wife's attitude toward new technology got me thinking.
In the world-before-iPhone, I had always tried to convince her to use a smartphone by touting its superior specs; in this new world, Apple no longer competes on specs and features. Apple's isn't a debate about displays, memory, or wireless options -- it's a debate about the quality of experience.
In this new world, the experience of the product is singularly significant.
Read more: BI Teams Need to Take a Page from Apple's Book -- TDWI -The Data Warehousing Institute
In the world-before-iPhone, I had always tried to convince her to use a smartphone by touting its superior specs; in this new world, Apple no longer competes on specs and features. Apple's isn't a debate about displays, memory, or wireless options -- it's a debate about the quality of experience.
In this new world, the experience of the product is singularly significant.
Read more: BI Teams Need to Take a Page from Apple's Book -- TDWI -The Data Warehousing Institute
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