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Showing posts from July, 2012

How to Build a Business Case for Your Master Data/Governance Initiative

Today, all organizations share a common problem. We know that progressive organizations are process driven. Many of the most critical business processes depend on high-quality data: customer data, product data, and location data, among others. These critical processes also depend on the relationships inherent in the data: relationships between the customer and the location or between the product and the customer, and relationships among the products themselves. These critical data assets and relationships are central to running a business.

Read more: How to Build a Business Case for Your Master Data/Governance Initiative -- TDWI -The Data Warehousing Institute

BI Teams Need to Take a Page from Apple's Book

Earlier this year, when the iPad2 was released, my wife told me that she was going to upgrade from her first generation iPad. Her actions stood in stark contrast to just a few years ago, in the pre-iPhone world, when I had tried convincing her several times to make the switch to a smartphone. She wouldn't budge. Suddenly, she's become an early adopter, influenced by Apple products. The unexpected transformation of my wife's attitude toward new technology got me thinking.

In the world-before-iPhone, I had always tried to convince her to use a smartphone by touting its superior specs; in this new world, Apple no longer competes on specs and features. Apple's isn't a debate about displays, memory, or wireless options -- it's a debate about the quality of experience.

In this new world, the experience of the product is singularly significant.

Read more: BI Teams Need to Take a Page from Apple's Book -- TDWI -The Data Warehousing Institute